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DeAndre Hopkins get $5.7 Million in Publicity for Nike’s Jordan Brand

Nike Promo Codes When Arizona Cardinals receiver DeAndre Hopkins leaped in between three Buffalo Bills defenders and plucked a game-winning Hail Mary out of the air on its surface a simple thing happened: It was a remarkable football play.

According to advertising and branding consulting firm Apex Marketing the now-viral image of the Arizona Cardinals wide receiver seizing the football while wearing a glove that bore the Swoosh’s Jordan Brand logo brought in about $5.7 million in media exposure through digital news television and social media. (The data was initially reported by FN’s sister publication Sportico.)

Via Sportico:

Despite being in what many fans and analysts are calling the play of the year DeAndre Hopkins’ Hail Mary moment will not result in the same marketing and advertisement treatment that Odell Beckham Jr.’s one-handed catch received in 2014. Although Hopkins was wearing a Jordan Brand glove he is not a Nike athlete.

The viral photo of Hopkins grabbing the ball over the outstretched hands of the Buffalo Bills defenders has helped Jordan Brand get $5.7 million in media exposure from social media TV and print according to Apex Marketing.

The scene brings to mind Tiger Woods' iconic shot from the 2005 Masters Nike Coupons Code when his chip on the par 3 No. 16 left his ball dangling on the edge of the hole with the Nike "swoosh" facing the camera before finally dropping in. It was as if the moment was constructed in a lab to be used in a commercial later.

"For DeAndre he now has the leverage. It's almost like a mutual fund. It's not going to dictate future results but this is not going away. This is going to be a play of the year candidate. He can grow his social media base. But the price to land DeAndre Hopkins went up. His marketability went up no question."

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