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Kendall & Kylie mobile game is a hit for Glu Mobile

Glu Mobile has seen ups and downs with its celebrity mobile games, and now it’s on the ups again thanks to its release of Kendall & Kylie, which is based on the lives of reality stars Kendall and Kylie Jenner.

Founded in 2001, Glu toiled away for years in mobile gaming until it scores a huge success with the launch of Kim Kardashian: Hollywood in 2014. That game generated more than $146 million to date. The revenue came with very low user acquisition costs — which are usually the scourge of mobile game developers who have to advertise heavily to get noticed among 1.5 million games in a $30 billion market. It worked because Kardashian sends fans back to the game every time she shares something on social media about it.

In its first five days, Kendall & Kylie saw more than 1.3 million downloads in the U.S. on iOS. During the same period at launch, Kim Kardashian: Hollywood only had 612,000 downloads, according to research firm Sensor Tower. In the first five days, Kendall & Kylie made more than $680,000 through in-app purchases, while the Kardashian game made $222,000 in the same time frame. It took Kendall & Kylie two days to reach No. 1 in downloads for free iPhone apps in the U.S., while it took Kim Kardashian: Hollywood 24 days to do that. Reviews are also 92 percent positive for the Kendall & Kylie game, compared to 94 percent for Kim Kardashian: Hollywood and 55 percent for Katy Perry Pop. Buy cheap Kendall and Kylie Items via reputable seller z2u.com, cheap, safe, no ban and no hack happened!

Kendall & Kylie also hit the number one spot for free titles in the App Store after two days. It held this position for four days, before dropping to No. 2 by the end of February. App Annie reveals the game is still on top. It took Kim's game 24 days to reach No. 1, but stayed there for nine days.

Glu has plenty of more opportunities to improve on its results, as it has games coming based on Taylor Swift, Nicki Minaj, WeFire, Gordon Ramsay, and Britney Spears. When we talked at the DICE Summit last week, the full results from Kendall & Kylie weren’t in yet. But with each passing day, Glu’s hit keeps getting bigger.
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