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Roblox become a startup darling in the entertainment space

You might block someone on Twitter, but have you ever shut out a game? That’s what happened to us with Roblox — while we were ignoring it, Roblox has quietly become the world’s most popular game. As of this month, there are 100 million active users, making it more popular than both Minecraft and Fortnite.

When it was a small startup, few observers would have believed in that future. But after 15 years — as told in the origin story of our Roblox EC-1 — the company has accumulated 90 million users and a new $150 million venture funding war chest. It has captured the imagination of America’s youth, and become a startup darling in the entertainment space.

roblox

Much like Minecraft before it, Roblox targets a younger age group, but there’s plenty of online evidence to suggest that this is a platform that parents love to play with their kids too. Running through a list of Roblox games would take all day, with every genre from adventure to murder mystery to action to racing covered, but we’re comfortable saying that you will absolutely find something that entertains you, regardless of taste.

Everyone has a slightly different view,” says co-founder and CEO Dave Baszucki. In Roblox’s view, co-experience means immersive environments where users play, explore, talk, hang out, and create an identity that’s as thoroughly fleshed out (if not as fleshy) as their offline, real life.

Within that youthful segment, Roblox has arguably already created the human co-experience category. Many games are more cooperative than competitive, or have goals that are unclear or don’t seem to matter much. One of Roblox’s most popular games, for instance, is MeepCity, where players can run around and chat in virtual environments like a high school without necessarily interacting with the game mechanics at all.

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